GBA Hires Hannah Rechtschaffen as New Director

Greenfield Business Association looks to increase impact and partnership

The Greenfield Business Association (GBA) has hired Hannah Rechtschaffen as their new Director. With an extensive background in business development and creative placemaking, Rechtschaffen brings fresh energy to this crucial role in Greenfield’s business community.

Rechtschaffen will focus her efforts on growing membership for the GBA, and partnering with the City of Greenfield, the Franklin County Chamber, and others to further define the role and value of the Association in the local business ecosystem. As the County seat, the health of Greenfield’s business sector is a vital beacon for how the County as a whole continues to keep and attract residents, tourists, and business owners alike.

Growing up in Northampton, Rechtschaffen left in 2002 to attend college in Ohio and was away for seventeen years. “When I returned to the Valley in 2018, I fell in love with a house in Greenfield and I have never regretted locating here,” she says. “I have been waiting for the right time to make a professional move to this community, and I am thrilled to now be with the Greenfield Business Association - working directly for the growth and vitality of my city.”

Of course, Rechtschaffen did not wait for this position to open up to get involved in her community. She currently chairs the Sustainable Greenfield Implementation Committee, which supports the use and implementation of the City’s Master Plan. She is also a member of the Downtown Greenfield Alliance, and the Local Cultural Council.

For the last four years, Rechtschaffen worked as Director of Placemaking for WD Cowls, growing the Mill District project in North Amherst through events, social media marketing, commercial tenant engagment, community development, and the opening of a local artist gallery. As a Greenfield resident, she is thrilled to bring her skills home to the city, getting to know the business owners and organizations more extensively and working for the sustainable advancement of the local economy.

“Big things are happening in Greenfield, and I am honored to be part of the momentum. Keep an eye on us,” Rechtschaffen smiles.

Rechtschaffen is a former member of the Amherst Chamber Board, recipient of a Business West Forty Under Forty honor in 2022, and a graduate of the Leadership Pioneer Valley class of 2021.

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