‘Don’t Be Caught Dead at the Mall’…Double Feature!

The GBA and Greenfield Garden Cinema Partner to “Scare Up” Valentine’s Day Sales!

Press Inquiries Contact: Hannah Rechtschaffen 413-537-2885 hannah.rechtschaffen@gmail.com

For Immediate Release:


GREENFIELD- Just in time for Valentine’s Day shopping, the Greenfield Business Association has partnered with the Greenfield Garden Cinema in a unique promotion designed to “scare up” local sales.

In what they are billing as a “‘Don’t Be Caught Dead at the Mall’ Double Feature” local shops are giving away tickets to the Garden’s 20th anniversary celebration double feature of Dawn of the Dead and Shaun of the Dead. Shoppers can get FREE tickets for the one week promotion running February 9th through 15th at the Garden Cinema through participating GBA businesses.

Participating members include:

Catalpa Coffee Greenfield, Copycat Print Shop, Franklin Community Co-op, Greenfield Games, Mesa Verde, and Wild Roots

Tickets at the theater are regular prices, but both movies are covered by a single ticket. These films will play opposite the opening weekend for the Zelda Williams undead Focus Films comedy Lisa Frankenstein (PG13) starring Kathryn Newton, Liza Soberano and Jenna Davis.

”It’s great to have a little fun with a Valentine’s Day promotion,” says GBA Director, Hannah Rechtschaffen laughingly. “Maybe that’s what’s missing from our usual ‘Shop Local’ messaging…shop local or ZOMBIES will come!”

Dawn of the Dead (2004) (R) is a Zack Snyder zombie movie written by Geroge Romero and James Gunn starring Sarah Polley, Ving Rhames, Ty Burrell, Jake Weber and Meki Phifer. Trapped in a mall, a nurse, policeman, young married couple, salesman and other survivors fight off flesh eating zombies. Snyder who would go on to direct Army of the Dead released in 2021 described it as the “spiritual successor” to Dawn of the Dead. This film should not be confused with Romero’s 1978 Dawn of the Dead.

Shaun of the Dead (2004) (R) is Edgar Wright's comedy starring Simon Pegg, Nick Frost and Kate Ashfield. Set in London, the uneventful lives of an electronics salesman and his layabout roommate are turned upside down by the zombie apocalypse. Though it grossed about one quarter of Dawn of the Dead it has become a cult classic and has a 92% critic's review on Rotten Tomatoes. The film won best screenplay for the British Independent Film Awards and the Bram Stoker Awards. With fans from George Romero to Steven King and Quentin Tarantino it is easily the most beloved zombie comedy.

“This deadly double feature really focuses on love in both films” explains Garden Co-Owner Isaac Mass, “they explore the limits of how far you would go for someone you love.”

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