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Discover Greenfield, MA

Surrounded by the foothills of the Berkshires at the convergence of the Green River, Deerfield River and Connecticut River, Greenfield Massachusetts boasts natural beauty, a vibrant downtown and an engaged community. We are easy to reach by car: Interstate-91 and Route 2 meet in Greenfield. Boston is just two hours east, Vermont is a half-hour north, and New York City lies three hours to the south.

Greenfield is undergoing a renaissance as several of its beautiful downtown brick buildings are being adapted for modern use, many using green technology such as geothermal heating and cooling and rooftop solar arrays. With an engaged Economic Development Office, robust business development process, and supportive business community - Greenfield is the perfect place to site and grow your business or development project.

Greenfield offers exciting opportunities for outdoor recreation, including a brand new skate park, unique shopping, fabulous art and entertainment, and great dining and lodging. Come to Greenfield to shop, eat, and play!

It's Time To Make Greenfield Bloom Again!

Spring is here and we're all excited to see Greenfield Bloom. Now you can help make that happen. Click below to find out all of the details of Blooming Greenfield and how you can get involved.

Interested?! It's simple - adopt a barrel (or more than one!) for in front of YOUR business, and Blooming Greenfield will plant and tend it, water and all, through the agreeable months.

You can show your pride by adding photos of your barrel and business on Social Media - and don't forget to tag us @Greenfield Business Association @visitgreenfieldma #BloomingGreenfield #visitgreenfieldma #discovergreenfield

Find Out More

Bee Weekend 2026 ~ May 15th - 17th

There's quite a buzz about it!

Click below for more ideas to adopt for YOUR business and be ready to join in the fun. There are tons of low cost, low pressure ways to make your business shine and bring folks in over the weekend ~ especially on Saturday, May 16th - Greenfield's 16th Annual Bee Fest!!

Get Ideas

GBA News

'Momentum' Opens TONIGHT!

'Momentum' Opens TONIGHT!

Dancing Stars! Raffle Prizes! Kids Bound for Broadway!
Posted: 2026-02-27

The Perks of Shopping Small This Saturday

The Perks of Shopping Small This Saturday

Visit your family-owned movie theatre this Saturday and get FREE snack upgrades with your Franklin County Small Business Receipt!
Posted: 2025-11-24

GBA Quick Peek Guide to Help Your Neighbors!

GBA Quick Peek Guide to Help Your Neighbors!

Local Ways to Support Neighbors Waiting on SNAP Benefits
Posted: 2025-11-03

Halloween in Downtown Greenfield

Halloween in Downtown Greenfield

A Ghoulishly Good Reason to Come Downtown on Friday, 10/31!
Posted: 2025-10-21

TOMORROW: October Roundtable @ Masshire Franklin Hampshire

TOMORROW: October Roundtable @ Masshire Franklin Hampshire

Interns, Service Learning, & Volunteers: Pathways to capacity!
Posted: 2025-10-20

August Heat and Fall on the Horizon!

August Heat and Fall on the Horizon!

Upcoming GBA Events & Reasons to Stroll Downtown
Posted: 2025-08-12

LAST CALL for Softball!

LAST CALL for Softball!

Second Annual Franklin County Softball Tournament
Posted: 2025-07-21

TONIGHT! Greenfield Artswalk & the Summer Roundtable Schedule

TONIGHT! Greenfield Artswalk & the Summer Roundtable Schedule

Rescheduled Roundtables, Artswalk Raffle, and Summer coming on!
Posted: 2025-05-29

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To contact us about anything else, please use the Contact Us page. To join the GBA, use our online membership form.

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